Case Study: Trump Towers

Goal

Increase user interaction and improve the Return On Investment spending.

Results

  • OnDemand built the Trump Tower website in HTML, to enable visitor analytics and tracking data.
  • Tracked and discovered visitors “sweet spot” and “exit points”.
  • Increased the Return on Investment by 600% over a 4-month period.
  • Reduced bounce rate from 76% to 22%.

Services Provided

  • Development,
  • Branding,
  • Design, and
  • SEO (Search Engine Optimization
Trump Towers

Technology Highlights

Microsoft .Net framework 2.0, C#, SQL Server 2005, JavaScript, ASP.Net


Project Development & Strategy: Nigel Gower

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